I'm a writer, a designer, and a strategic leader.
I help shape how AI talks to people — designing the language systems, context requirements, and evaluation frameworks behind enterprise AI systems. I've been working at the frontier of AI for 3 years.
I do my best work after 32 ounces of coffee
I'm drawn to solving problems through design
I've been designing experiences in some way, shape, or form for over 20 years. In college I studied interior design and architecture. I remember the long nights in AutoCAD and creating 3D models out of foam core. Later, I worked at Williams Sonoma as a merchandiser and got to spend hours building interactive (and delicious) shopping experiences for fancy customers. Then, I found UX 10 years ago and I've worked on dating apps, trucking hardware, and enterprise software. Now, I spend all my time working on system designs and evaluation frameworks for large-scale AI experiences.
Projects
Creating a trustworthy agent that answers HR and IT questions for 100,000+ employees requires a thoughtful approach that handles sensitivities and nuance with care.
Getting ~100 customer-facing field reps to effectively guide enterprise AI deployments with confidence means equipping them with a flexible evaluation strategy they can actually use.
Making a suite of 8 employee experience apps feel like one coherent product starts with a unifying content design strategy and a tactical kit that shares the vision across teams.
Serving 4,000+ designers across 11 global hubs during a critical pivot in tech and design, the AI revolution. I set the creative direction for the event, then I used it to rebuilt the event portal.