top of page
Hi! I'm Holland.
I'm a writer and a designer.
I help shape how AI talks to people — designing the language, reasoning, and evaluation frameworks behind enterprise AI systems. I have over 8 years experience in UX, and 3 years at the frontier of AI.
Projects
Creating a trustworthy agent that answers HR and IT questions for 100,000+ employees requires a thoughtful approach that handles sensitivities and nuance with care.
Getting customer-facing field reps to effectively guide enterprise AI deployments with confidence means equipping them with a flexible evaluation strategy they can actually use.
Making a suite of eight employee experience apps feel like one coherent product starts with a unifying content design strategy and a tactical kit that shares the vision across teams.
Serving 4,000+ designers across 11 global hubs without a single crash demands a conference portal that's durable, and a visual identity that matches the ambition of the event.
bottom of page